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susan at plumbline1.com  (Use @. Not included here to avoid spam.)

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Life blogger at susiej. Owner, writer, and photographer.  Generates 40,000 monthly visitors, earning sponsorships from Disney, LG, Kellogg’s, GE, Gatorade, ABC, EA Sports Active, Newman’s Own and V8. Many of her posts have been featured on LifeHacker, TipNut, Apartment Therapy, Rookie Moms, Stroller Derby, and Blog Nosh.

The more you move, the more it works. This was the science behind the Degree Motion Sense Technology release. Degree approached Plumbline1 to educate women about protecting their products, encourage them to do more physical activity, and create an online community where they could share their adventures. Using regional blogs to promote a “move challenge,” readers learned how to log their “miles” on the Do: More Facebook page to earn points for discounts on Degree products. Within two months, the zero likes on the brand new Do: More Facebook page jumped to 900,000.

The America Is Your Park campaign is a pathway for Coca-Cola to engage individuals in collaborative efforts to bring needed funds to America’s national parks. Since the campaign began in 2010, Coca-Cola has donated more than $1 million in recreation grants to provide needed repairs, new equipment, and infrastructure to our park system.  Coca-Cola worked with Plumbline1 to allow bloggers to select a favorite park in Ohio, as Coca-Cola supplied the “party.”  The blog invited readers to create their own party at the park by registering at Coke.com/Parks and linking their Foursquare and MapMyFitness accounts.

When the USDA released new food guidelines, Country Crock seized the opportunity to show how their products help meet the new healthier fats requirement. After informing readers, they asked them to post their own versions of healthy recipes on Facebook and Twitter.

When Green Mountain Coffee wanted customers to spend more money on Fair Trade Coffee, blog posts explained why.

How do you get families to invest in GE energy smart LED light bulbs? Pull their heartstrings.

A bowl of cereal is more than a quick breakfast on the run. Over six weeks, Kellogg’s used blog stories to educate consumers about the nutritional information in their cereals. They invited readers to share their breakfast with kids in need on Facebook.